I met with a professional speaker recently who is a natural and active face to face networker – she has just launched her second website and is confident and very successful. However, when it comes to technology, she tends to see online networking as a bit of a waste of time. From speaking to other professionals about their online presence, I suspect there are a lot of people who think along similar lines, although not all of them are prepared to admit it! This lady was asking me about social networking sites and what she should be doing to keep up regarding her online marketing strategy.
So, to kick off this week, I thought I’d share some of my answers with particular reference to Twitter (which might help you too if you’re still fumbling your way around the web trying to find information about how social media works).
Twitter
What is it?
Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.
(taken from the Twitter site)
What does Twitter do?
Once signed up with a Twitter account, you can:
A) Write Tweets (short messages no longer than 40 characters long) to share your knowledge and make recommendations containing links to other websites your followers may find useful. Other members of Twitter can also view your profile to see your previous Tweets, who you are following and who is following you!
TIP: If you’re a technophobe, ask your Virtual PA or Social Media Assistant to sign you up to social media sites and handle your online profiles for you – we enjoy managing this stuff!
B) Follow people whose Tweets you find interesting. Even if its only for half an hour at lunchtime, its worth logging in to find out what’s going on in your world. I’ve recently heard of someone finding their dream job through “Tweeting” their CV!
Why do I need it?
Not only can you easily keep up with news which affects and interests you, rather than having to scour the papers (so last year) or other websites for informative articles but you must agree, your online marketing strategy is important to you – so, very simply put, you need to Tweet if you want to stay ahead of the game! (Who knows, you may even get to enjoy it)
For additional advice on Twitter go to http://twitter.com/about
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