Why do people think they can get something for nothing? Just because we are in the midst of challenging times, it seems that some think they can get away with asking for “little” favours and freebies for nothing in return. Why are so many web experts telling us that the only way to attract new customers is to offer them something for nothing? This can be a downward spiral as we VAs could all spend our time giving out freebies, earn nothing in return and end up without a business. The trouble is that so many new kids on the block are blindly following this advice without realising it is only under-valuing what they do. The more people who adhere to this form of marketing ,the more it will cheapen this valuable service and the worse it will get for all of us by dragging down prices and achieving an overall feeling of dissatisfaction. Admittedly many may have been made redundant and are trying to find their way in a new business, and good luck to them – it is not easy - but for heavens sake realise the value in what you do and don’t sell yourself off cheap – it helps no-one save the bargain-hunter and who needs employers or clients like that?
There is true value in the phrase, “speculate to accumulate.” By making their choices carefully and investing in people, and their specific talents, clients and employers alike will achieve what they need with a clear conscience and their employees and workers will not feel cheated and belittled. The people hiring them will also encourage loyalty and respect and their businesses will reap the rewards long-term.
The only way out of this recession is for everyone to work hard for a fair price and by all means cut out costs you can’t afford, but by calling in favours and asking for freebies, people will only damage their reputations and are not helping small businesses to get back on track. For more on the value of employing a virtual PA go to http://www.virtually247.co.uk
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